“It’s not what you know, but who you know” is an old adage for a reason. A robust network of talented and dependable people is an invaluable asset. Successful people know that “who to call in case of emergency” isn’t limited to emergencies; a reliable personal network is often the difference between success and failure.
How does one grow a strong personal network? The secret is that networks flourish when cultivated indirectly. When you meet new people, don’t be tempted to market yourself. Instead, think about whether someone you already know could be helpful to them. Introduce two great people and you’re a hero. Do it repeatedly, and suddenly you’re the person that everyone wants in their network.